Australia’s automotive industry is as diverse as the country itself. Our combination of rugged countryside and bustling cities leads to a car market that reflects these various lifestyles. In this AutoFlip guide, we’ll explore the most popular types of cars in Australia. From SUVs to sedans to electric vehicles and convertibles, we’ll delve into the numbers and customer preferences for each vehicle style.
No matter what type of car you own, AutoFlip makes selling it quick and easy. Our simple online platform allows you to receive the best offer from over 1,000 dealers, helping you get cash for your car in as little as 48 hours.
What Do Buyers Look For?
Each vehicle segment has its own audience, with buyers of different types of cars seeking specific features. From technology to safety to off-road performance, here are the things that matter most to buyers of each type of vehicle.
SUVs are the most popular vehicle type in Australia, with many models on the list of top selling cars in Australia. They offer consumers lots of space, off-road capability and a higher driving position for excellent visibility. Their versatility makes them ideal for families needing a practical car, or for adventurous couples or individuals who enjoy tackling a variety of terrains.
Sedans have become a staple on Australian roads, having proved a popular family choice over a period of decades. Their combination of comfort, efficiency, performance and space makes them ideal for a variety of needs, from city commuting to family holidays and long distance travel. A number of models from prestige brands may also suit buyers of upmarket luxury vehicles.
While they are not the most popular car in Australia, convertibles are favoured for their sporty looks and driving experience. They’re an especially popular choice during the warmer weather for those who are drawn to the lifestyle that owning a convertible car provides.
Electric Vehicles (EVs)
Electric vehicles (EVs) are a rapidly growing market segment in Australia. They are favoured for their environmentally friendly technology, as well as their lower cost of maintenance and other perks such as specific parking spaces. The rollout of more charging infrastructure across the country continues to make owning an EV a viable alternative to petrol and diesel cars for many Australians.
Factors Influencing Consumer Choice
A number of factors influence the cars Australians buy. These features may be internal to the vehicles themselves, or they may be dictated by the wants and needs of the buyer. They include:
Lifestyle needs: Australians choose cars that align with their lifestyle preferences. For this reason, off-road adventurers are likely to choose SUVs, while those who visit the beach regularly may be tempted by a convertible.
Environmental concerns: The growing emphasis on sustainability and need for more efficient vehicles is driving more Australians towards owning a hybrid or electric car.
Performance and comfort: A car’s handling, speed and comfort may all be important considerations for new car buyers. Those interested in these elements may be more likely to choose a sedan over an SUV.
Brand preference and status: Any brand loyalties held by a customer may encourage them to return to that brand in the future. The prestigiousness of the brand may also be a factor for luxury car buyers.
Price and running costs: Budget-conscious individuals may be drawn towards certain vehicle types that not only promise a low cost of entry, but also minimal fuel, insurance and depreciation expenses.
SUVs vs Sedans vs Convertibles vs Electric Vehicles
Based on the latest available data, new car sales in Australia for SUVs, sedans, convertibles and EVs are listed below:
SUVs: 679,462 vehicles were sold in 2023, equating to around 50% of the market. The number increased by 18.2% compared to 2022.
Sedans: 211,361 passenger cars were sold in 2023, representing a 17% market share. Sedan sales increased by 4.1% over 2022.
Convertibles: Around 11,000 convertibles were sold in Australia in 2023, representing a marginal increase over the previous year.
EVs: 87,217 electric cars were sold in 2023. While this is only around 7% of total new car sales, it represents a 161% increase on the 2022 figure.
Whatever your vehicle, AutoFlip will ensure a quick, easy sale
Regardless of whether you own an SUV, a sedan, a convertible or an EV, AutoFlip is the smarter way to sell your car. We understand the car market in Australia and the unique appeal that each type of vehicle brings. Our selling process is smooth and efficient, matching our sellers with the right buyers. We take care of everything from valuing your car to securing you a best price offer, leaving you to get on with what’s important.
Check out our online selling platform to see how AutoFlip makes selling your car a hassle-free experience.